宜家武汉发布会： 品牌定位焕新出发，首进武昌落子滨江天街，双店同庆福利叠加
<div style="margin-top:14px;margin-right:3px;margin-left:1px;text-indent:35px;line-height:116%;text-align:center;"><span style="font-family:Arial;letter-spacing:0;font-size:16px;">2025 </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">年</span> </span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">9 </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">月</span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">24</span><span style="font-family:Arial;letter-spacing:3px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">日，宜家武汉举办</span><span style="font-family:'等线';letter-spacing:1px;font-size:16px;"> </span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">2026 </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">年财年媒体发布会，正式发布宜家中国全新</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">品牌定位</span><span style="font-family:'等线';letter-spacing:-1px;font-size:16px;"> </span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">“</span><span style="font-family:Arial;letter-spacing:-3px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">家</span> <span style="font-family:'等线';">给生活更多</span></span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">”</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">（</span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">Home is more</span><span style="font-family:Arial;letter-spacing:-1px;font-size:16px;"> </span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">than</span><span style="font-family:Arial;letter-spacing:-1px;font-size:16px;"> </span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">you</span><span style="font-family:Arial;letter-spacing:-1px;font-size:16px;"> </span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">think</span><span style="font-family:'等线';letter-spacing:-3px;font-size:16px;">），</span><span style="font-family:'等线';letter-spacing:-2px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">旨在与</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">武汉消费者一同发掘</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">日常居家生活中微小却意义非凡的时刻。</span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">2026 </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">财年，宜家武汉将通过聚焦完整睡眠以及</span><span style="font-family:'等线';font-size:16px;">烹饪场景进一步诠释新的品牌定位，以贴近</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">本地消费者的生活需求及期待，带来可负担</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">的、丰富且个性化的产品和家居生活体验。</span></div><div style="margin-top:12px;text-indent:30px;line-height:115%;text-align:center;"><span style="font-family:'等线';letter-spacing:0;font-size:16px;">发布会上，宜家武汉本地市场部经理邓燕提</span><span style="font-family:'等线';font-size:16px;">到，武汉消费者正从追求</span><span style="font-family:'等线';letter-spacing:-1px;font-size:16px;"> </span><span style="font-family:Arial;font-size:16px;">“</span><span style="font-family:'等线';font-size:16px;">更多</span><span style="font-family:Arial;font-size:16px;">”</span><span style="font-family:Arial;letter-spacing:-1px;font-size:16px;"> </span><span style="font-family:'等线';font-size:16px;">”</span><span style="font-family:'等线';letter-spacing:-1px;font-size:16px;"> </span><span style="font-family:'等线';font-size:16px;">转向珍</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">视居家生活中的美好瞬间</span><span style="font-family:'等线';letter-spacing:-2px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">，为支持更多人探寻生活意义，并以更贴近当下消费者情感与价</span><span style="font-family:'等线';font-size:16px;">值需求的方式诠释宜家精神，宜家中国将在新</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">财年启用全新品牌定位</span><span style="font-family:'等线';">——“家 给生活更</span></span></div><div style="margin-left:1px;text-align:center;"><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">多</span><span style="font-family:'等线';">”，这不仅是品牌主张，更是对武汉消费者居家需求的深度回应。</span></span><span style="font-family:Arial;font-size:14px;text-indent:24px;"> </span></div><div style="line-height:136%;text-align:center;"><span style="font-family:Arial;font-size:14px;"> </span></div><div style="line-height:136%;text-align:center;"><span style="font-family:Arial;font-size:14px;"> </span></div><div style="text-align:center;"></div><div style="text-align:center;"></div><div style="line-height:136%;text-align:center;"><span style="color:rgb(127,127,127);font-family:'等线';font-size:16px;letter-spacing:0px;">（宜家武汉商场</span><span style="color:rgb(127,127,127);font-family:'等线';font-size:16px;letter-spacing:0px;">“家 给生活更多”线下展览）</span><span style="font-family:Arial;font-size:14px;"></span></div><div style="line-height:134%;text-align:center;"><span style="font-family:Arial;font-size:14px;"> </span></div><div style="line-height:135%;text-align:center;"><span style="font-family:Arial;font-size:14px;"> </span></div><div style="margin-top:5px;margin-left:0px;text-align:center;"><strong><span style="font-family:'等线';letter-spacing:0;font-size:16px;">洞察本地居家趋势</span></strong><strong><span style="font-family:'等线';letter-spacing:3px;font-size:16px;"> </span></strong><strong><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">加大投资延续</span><span style="font-family:'等线';">“高性价比”路线</span></span></strong></div><div style="margin-top:14px;text-indent:25px;line-height:116%;text-align:center;"><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">目前，宜家武汉已融入超过</span> </span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">247 </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">万会员的日常生活，且持续洞察本地居家趋势。针对</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">武汉消费者关注的睡眠与烹饪场景需求，</span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">2026 </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">年财年宜家武汉加大投资，延续</span><span style="font-family:'等线';">“高性价</span></span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">比</span><span style="font-family:'等线';">”路线，推出 </span></span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">150 +</span><span style="font-family:Arial;letter-spacing:-1px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">款更低价格产品。并将包含厨房烹饪用品区在内的多个区域升级改</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">造，进一步给武汉消费者带来更好的购物体验及满足家</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">庭个性化需求。</span></div><div style="margin-top:16px;margin-left:155px;text-align:center;"><span style="font-family:'等线';color:rgb(127,127,127);letter-spacing:0;font-size:16px;"></span></div><div style="text-align:center;"><span style="font-family:'等线';color:rgb(127,127,127);letter-spacing:0px;font-size:16px;">（宜家武汉商场全新升级</span><span style="font-family:Arial;color:rgb(127,127,127);letter-spacing:0px;font-size:16px;">-</span><span style="font-family:'等线';color:rgb(127,127,127);letter-spacing:0px;font-size:16px;">餐具和烹饪用品区）</span></div><div style="line-height:135%;text-align:center;"><span style="font-family:Arial;font-size:14px;"> </span></div><div style="line-height:135%;text-align:center;"><span style="font-family:Arial;font-size:14px;"> </span></div><div style="margin-top:5px;text-align:center;"><strong><span style="font-family:'等线';letter-spacing:0;font-size:16px;">“</span></strong><strong><span style="font-family:'等线';letter-spacing:-2px;font-size:16px;"> </span></strong><strong><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">宜</span><span style="font-family:'等线';">”起出发</span></span></strong><strong><span style="font-family:'等线';letter-spacing:3px;font-size:16px;"> </span></strong><strong><span style="font-family:'等线';letter-spacing:0;font-size:16px;">宜家武汉滨江天街快闪店即将开业</span></strong></div><div style="margin-top:15px;margin-left:35px;text-align:center;"><span style="font-family:'等线';font-size:16px;">此次发布会Z受关注的，莫过于宜家武汉的</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"> </span><span style="font-family:Arial;font-size:16px;">“</span><span style="font-family:'等线';font-size:16px;">跨江新动作</span><span style="font-family:Arial;font-size:16px;">”</span><span style="font-family:'等线';font-size:16px;">。宜家武汉市场经理张雪</span></div><div style="margin-top:5px;margin-left:3px;line-height:113%;text-align:center;"><span style="font-family:'等线';letter-spacing:0;font-size:16px;">飞作为压轴出场带来重磅喜讯：宜家武汉十一载，将首次进入武昌区域</span><span style="font-family:'等线';letter-spacing:-1px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">。</span><span style="font-family:'等线';letter-spacing:-3px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">宜家武汉滨江天</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">街快闪店将于</span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">2025 </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">年</span> </span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">9 </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">月</span> </span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">26</span><span style="font-family:Arial;letter-spacing:3px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">日正式开业。这一布局打破了宜家在武汉单一门店的格</span></div><div style="margin-top:1px;margin-right:1px;margin-left:3px;line-height:117%;text-align:center;"><span style="font-family:'等线';font-size:16px;">局，让武昌及周边消费者无需跨江，更便捷接触</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">宜家的家居灵感与产品，也展现了宜家深</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">耕武汉的决心。</span></div><div style="margin-top:10px;margin-right:9px;margin-left:3px;text-indent:33px;text-align:center;line-height:113%;"><span style="font-family:'等线';letter-spacing:0;font-size:16px;">为庆祝新店开业，</span><span style="font-family:'等线';letter-spacing:-3px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">宜家武汉滨江天街快闪店推出专属福</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">利：任意消费即赠宜家经典</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">蓝袋</span> </span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">1</span><span style="font-family:Arial;letter-spacing:-1px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">个</span><span style="font-family:'等线';letter-spacing:-2px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">，</span><span style="font-family:'等线';letter-spacing:-2px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">同时附赠硚口店券包（含停车、餐饮、购物、送货优惠</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">）；</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">预约全屋设计服务</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">可享</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"> </span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">“</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">免费设计</span> </span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">+</span><span style="font-family:Arial;letter-spacing:-1px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">定金</span> </span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">5</span><span style="font-family:Arial;letter-spacing:-1px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">倍膨胀</span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">”</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">。</span></div><div style="margin-top:10px;margin-right:9px;margin-left:3px;text-indent:33px;text-align:center;line-height:113%;"><span style="font-family:'等线';letter-spacing:0;font-size:16px;"></span></div><div style="text-align:center;"></div><div style="margin-top:16px;margin-left:137px;text-align:center;"><span style="font-family:'等线';color:rgb(127,127,127);letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">（宜家武汉市场部经理</span> <span style="font-family:'等线';">张雪飞宣传新店开业信息）</span></span></div><div style="line-height:135%;text-align:center;"><span style="font-family:Arial;font-size:14px;"> </span></div><div style="line-height:135%;text-align:center;"><span style="font-family:Arial;font-size:14px;"> </span></div><div style="margin-top:5px;text-align:center;"><strong><span style="font-family:'等线';letter-spacing:0;font-size:16px;">双店同庆</span></strong><strong><span style="font-family:'等线';letter-spacing:3px;font-size:16px;"> </span></strong><strong><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">双节狂欢</span> <span style="font-family:'等线';">多重好礼</span> <span style="font-family:'等线';">享不停</span></span></strong></div><div style="margin-top:15px;margin-right:14px;margin-left:0px;text-indent:33px;text-align:center;line-height:113%;"><span style="font-family:'等线';font-size:16px;">配合新店开业与国庆假期，宜家武汉同步开启</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"> </span><span style="font-family:Arial;font-size:16px;">“</span><span style="font-family:'等线';font-size:16px;">双店同庆，双节狂欢</span><span style="font-family:Arial;font-size:16px;">”</span><span style="font-family:Arial;letter-spacing:-1px;font-size:16px;"> </span><span style="font-family:'等线';font-size:16px;">活动，福利覆</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">盖购物、餐饮、全屋设计：电动沙发、皮沙发、床垫</span> </span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">9 </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">折</span><span style="font-family:'等线';letter-spacing:-2px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">，精选餐桌椅</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"> </span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">8 </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">折</span><span style="font-family:'等线';letter-spacing:-2px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">，指定床架</span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">8.5 </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"><span style="font-family:'等线';">折，超千款精选产品</span> </span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">5 </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">折起，多款产品更低价格；购买整体厨房、帕</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">克思（</span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">PAX</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">）衣</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">柜满额即赠购物卡，多买多赠</span><span style="font-family:'等线';letter-spacing:-2px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">。瑞典风味餐厅也推出消费满赠、经典美食特价等优惠。</span></div><div style="margin-top:13px;margin-left:1px;text-indent:29px;line-height:115%;text-align:center;"><span style="font-family:'等线';font-size:16px;">深耕武汉多年，宜家始终以</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;"> </span><span style="font-family:Arial;font-size:16px;">“</span><span style="font-family:Arial;letter-spacing:-3px;font-size:16px;"> </span><span style="font-family:'等线';font-size:16px;">为更多大众创造美好生活</span><span style="font-family:Arial;font-size:16px;">” </span><span style="font-family:'等线';font-size:16px;"><span style="font-family:'等线';">为梦想。此次</span><span style="font-family:'等线';">“家 给生活更多”</span></span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">新品牌定位落地、</span><span style="font-family:'等线';letter-spacing:-3px;font-size:16px;"> </span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">宜家武汉滨江天街快闪店开业及双店同庆活动，不仅是宜家对武汉市场</span><span style="font-family:'等线';font-size:16px;">的持续投资，更希望为本地消费者带来</span><span style="font-family:'等线';letter-spacing:-1px;font-size:16px;"> </span><span style="font-family:Arial;font-size:16px;">“</span><span style="font-family:'等线';font-size:16px;">更多元的选择、更便捷的体验、更实惠</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">的价</span></div><div style="margin-left:0px;text-align:center;"><span style="font-family:'等线';letter-spacing:0;font-size:16px;">格</span><span style="font-family:Arial;letter-spacing:0;font-size:16px;">”</span><span style="font-family:'等线';letter-spacing:0;font-size:16px;">。</span></div><div style="text-align:center;"><span style="font-family:Arial;font-size:14px;"> </span></div><div style="line-height:105%;text-align:center;"><span style="font-family:Arial;font-size:14px;"> </span></div><div style="text-align:center;"></div><div style="line-height:105%;text-align:center;"><span style="color:rgb(127,127,127);font-family:'等线';font-size:16px;letter-spacing:0px;">（宜家武汉双店同庆优惠）</span></div><div><br /></div>
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